The Online Advertising Discussion List Archives

Online Advertising Discussion List -------------------------------------------------------------------- -------------------------------------------------------------------- List Moderator: Supported by: Kevin Fadden InterEdge kfad_at_interedge.com -------------------------------------------------------------------- May 5, 1996 Digest#0032 -------------------------------------------------------------------- ******************************************************************** This week's sponsor: InterEdge For more information on this fertile advertising ground, check out our rate card at: -------------------------------------------------------------------- [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, see: ******************************************************************** In this Digest... NEW ------- "Assorted Comments from the Moderator" ~ Kevin Fadden "ad brokers" ~ argrazia "ANNOUNCE: New WWW message board for small business, "Necessary V" ~ Steve Diamond CONTINUING ------- "Re: Thought this would be useful for the group." ~ Don 'DocDon' Taylor "Off Come the Gloves (was re: Yahoo and Proctor & Gamble)" ~ Carolyn Maxine Most "Re: Eureka" ~ Jim Sullivan PERSONAL INTRODUCTIONS ------- ~ Henri Goertz REQUESTS FOR INFORMATION ------- BANNER SWAP MEET ------- Look here for a *short* listing of sites that are looking to swap ad banners with each other, you, and everyone else. ***************** NEW ***************** -------------------------------------------------------------------- From: Kevin Fadden if you wish to quote any posting which runs in this digest. I will personally contact the poster to advise of your interest and secure permission. 2) If you wish to interview a subscriber of the list, please feel free to contact them directly. To further accomodate our new media-members and also so that the rest of us may benefit from their presence, I have an idea for a new section of the Online-Ads digest -- a Press Release section. This section would operate (or look) a lot like our Banner Swap Meet. Of course, I will not post entire press releases, but each listing can have up to four lines of text, so that a general "headline" and a URL or other information on how to obtain the full text of the press release may be given. I'm not sure yet how the details of how long each listing will run, but I feel that probably the fairest and best way to do it is to just run each one once, although allowing people to re-post the same message for as long as they need to, within reason. I think this is best, because I see no way that I will be able to keep track of how long Company A wants their listing to run, etc., and I'm really just doing this as an extra value-added service to an already free resource, so.....hopefully, you get the drift. So, I'll start the new section as soon as I get some postings for them. I will no longer be accumulating, tabulating and/or posting the votes for digest and single-message formats of the list. The final vote was 12 who sent in in favor of digests and 3 who sent in in favor of single- messages. I view these reults, even on just 15 total votes (out of 572 subscribers) as representative. Not only that, but as I have explained before, it is a technical consideration at this point on my end. I have the servers and line capacity to be able to handle doing it in digest form, but not yet is single-message form. As my company upgrades its infrastructure (hardware, connections, etc.), I will consider making both methods available. I promise. I would like to offer one final and non-conditional, no-strings-attached apology to any female members of the list whom I may have offended with an off-hand remark in a past digest, and for events and incomplete/contrived apologies on my part in the melee that ensued. May this bone now stay buried. Best to all! - Kevin Fadden -------------------------------------------------------------------- From: argrazia_at_eastnet.educ.ecu.edu (argrazia) Subject: ad brokers Greetings, I work with a niched cybermall called CraftNet Village . We are pulling roughly 750,000 hits per month. We want to begin selling banner ads to companies outside the niche industry in addition to offering banners to our craft-related residents. We are looking for ads from typical women/food/health & beauty companies. I believe I have seen lists of ad brokers on this list. If anyone can provide same again, I would appreciate it. Thanks, Lynn Carlisle Carlisle Communications argrazia_at_eastnet.educ.ecu.edu -------------------------------------------------------------------- From: "Steve Diamond" Subject: ANNOUNCE: New WWW message board for small business, "Necessary V Necessary Virtues, "Your One-Stop Small Business Information Agency," announces a new WWW resource for small business. The newly established Small Business Message Board is a moderated, threaded discussion board where the on-line community of entrepreneurs can come together to seek advice, offer their expertise, and share opinions and experiences. The new Message Board is reachable at URL http://www.virtues.com/ by clicking on the Message Board link. The site also has a growing collection of freely browsable articles on topics ranging from start-up ideas to obtaining financing to writing good ad copy. By using the powerful on-site search engine, visitors can easily find answers to questions such as "How do I prepare an effective business plan?" and "How can I make the time to launch a new business while still holding my full-time job?" Coverage is not limited to on-line businesses. Many of the featured reports are relevant to any kind of small business, and the start-up ideas include a roommate-finding service, a credit and debt counseling service, a dating and escort service, a bartering club and many others. ========================================================== Steve Diamond mailto:steve_at_virtues.com Necessary Virtues http://www.virtues.com/ "Your One-Stop Small Business Intelligence Agency" Articles galore on starting, promoting and financing your business--always FREE here (many sell for $5-$15 elsewhere) =========================================================== -------------------------------------------------------------------- -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** CONTINUING ***************** -------------------------------------------------------------------- From: "Don 'DocDon' Taylor" Subject: Re: Thought this would be useful for the group. <<>>> >In the age of TV remote control and VCR taping to bypass or completely >eliminate advertisments, there is now a World Wide Web Netscape browser >utility program that works to do the same with Web advertising....called >"Internet Fast Forward" (IFF). > >Although I have not tried it, the comments posted (on their web site) lead >me to believe that it does in fact work. Does anyone have any experience >with this product? What happens to "banner" advertising when this kind of >software.....utility program....catches on? Looks to me like web site >traffic counts will play second fiddle to "click-thru" with regards to any >kind of fees or payments. I thought it was a great idea, but found it is only available for Windows 95/NT, which I haven't seen any benefit to upgrading to yet. I asked them what about us 3.11 users and they said: We would love to help you, but we decided that our code should take advantage of multi-thread abilities that are available in Windows 95 and Windows NT. I will give them credit for responding promptly to a question that many 'manufacturers' would ignore. -------------------------------------------------------------------- From: Carolyn Maxine Most Subject: Off Come the Gloves (was re: Yahoo and Proctor & Gamble) Jonathan Bednarsh Okay, I've always been one to jump in the fire... > >1) Is Yahoo! getting a significantly higher $$ amount on the clickthru >contract so that x amount of clickthru's will generate more revenue than 10x >impressions? > >2) Is the click-thru contract a long-term deal which locks in an advertiser >(and ad $$$) for Yahoo! longer than regular CPM-based contracts? > >3) Does Yahoo have some creative input into the P&G ads or promotions based >on those ads which makes them confident they banner space will be compelling? Don't know about 1 or 2, but Yahoo's media kit says they reserve the right to reject any insertion Order, graphic, text description or URL. This gives them a great deal of leeway ... max Carolyn Maxine Most Marketing Consultant providing services to Mpath Interactive maxmost_at_mpath.com (408) 342 - 6937 -------------------------------------------------------------------- From: Jim Sullivan Subject: Re: Eureka I have previously made a post to this list about offering my personal services as a designated searcher. I gave this service the title of Eureka!, The Internet Search Service. I have since discovered Eureka!, The Internet Search Engine from Mentor Marketing Services. To avoid any confusion (totally of my doing, for which I apologize to the Mentor people) I've come up with another name, my own, Jim Sullivan, your personal search assistant. If I had hired myself I would have discovered the original Eureka a lot earlier and avoided this situation. It was sitting right there in my bookmarks. Thanks again for those people who responded to my original post, and again my apologies to Mentor Marketing Services. Jim Sullivan jsadven_at_javanet.com -------------------------------------------------------------------- From: Kevin Fadden Subject: definitions of hits <<<>>> >Below are our definitions - what do you and your readers think? We would >appreciate your input. Thanks! Chris Sidner, Carmel Internet chris_at_carmelnet.com > >REQUEST OR "HITS": >The most commonly used is number of requests, or "hits". This number counts >text, all graphics and photos and background designs each as one "hit". >Therefore, one person can view a page that can register more than one hit. >This measure can over-inflate activity and create unrealistic expectations. > >HOSTS: >The number of "hosts" can also be considered a measure of success of a Web >site. A host is the number of computers that view a Web page for the first >time. A host is only counted once, creating important feedback on growth of >new visitors to a site. The number of hosts will be significantly less than >the number of "hits". > >IMPRESSIONS: >This number is a more realistic number to use when measuring the number of >people visiting a site, reflecting both new and repeat visitors. The number >of impressions includes the benefit a repetitive message, a goal in >successful advertising strategies. Impressions can be compared to the >number of people that view a billboard, offering both a new message to first >time viewers and repetitive messages to repeat viewers. This is the number >that Carmel Internet feels offers the most realistic measurement of a Web site. My feeling is that what you call Impressions, and what some others refer to as "page-views", is THE measurment that should (and is at InterEdge) be used to tabulate both traffic counts and advertising charges. It has always been my assumption that this is what your Netscapes and Yahoo's are talking about when they "million hits per day", but I could just be being naive about that. - Kevin Fadden -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** PERSONAL INTRODUCTIONS ***************** -------------------------------------------------------------------- From: Henri Goertz Subject: FW: introduction To: internet-sales_at_mmgco.com, online_ads_at_interedge.com MIME-Version: 1.0 Hi, After a few weeks of lurking its time to introduce myself, but first of all I thank everyone, and especialy the moderator, for the great discussions! I am responsibel for marketing and sales with a Dutch accounting, auditing, tax and consultancy firm (only local active). We specialise in finding suitable solutions to fiscal and accountancy questions. We are especialy interested in promoting our firm on internet. For the Dutch and Belgian readers of this digest it may be interested that we are moderating a Dutch E-mail list for small and medium-sized companies (in the *Dutch* Language). Everyone who is interested please E-mail us with in the subject INFO. Henri Goertz -------------------------------------------------------- AUDIT adviesdiensten MAILTO:audit_at_pi.net administraties opleidingen consultancy -------------------------------------------------------- The Netherlands - Roermond/Herten - Tel. (0475) 33 22 36 -------------------------------------------------------- -------------------------------------------------------------------- ***************** REQUESTS FOR INFORMATION ***************** -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** BANNER SWAP MEET ***************** -_-_-_-_-_-_-_-_-_-_-_-_ The Washington, D.C. Motorcade Find stores and restaurants convenient to your route! Darren J. Dobkin, http://www.motorcade.com -_-_-_-_-_-_-_-_-_-_-_-_ Alana's Online Classified Ads - Free classifieds for 2 weeks! http://www.cdmnet.com/jordan ajordan_at_cdmnet.com -_-_-_-_-_-_-_-_-_-_-_-_ American Individual Magazine and Coffeehouse http://aimc.com/aimc "The gathering place for entrepreneurs and individuals following their own paths." Chuck Locurto, aimc_at_ultranet.com -_-_-_-_-_-_-_-_-_-_-_-_ AAutoFleet Discounted Auto FLEET PRICING To Public E-mail -_-_-_-_-_-_-_-_-_-_-_-_ The Volition to get FREE STUFF! http://www.volition.com/ Ray Sola Highest Rated Free-Stuff Site in Point's "Top 5% of the Web" catalog. -_-_-_-_-_-_-_-_-_-_-_-_ Eric DePrano - President, Net Discount - PHONE (310)558-4234 http://net.discnt.com----eric_at_net2.discnt.com FAX (310)558-4233 [525,000 Visitors/month][5.3 million hits][$25 per page/mnth] Web page design & service, Market Consulting & Research, Web Site Promotion -_-_-_-_-_-_-_-_-_-_-_-_ Catalog Site: The Original Resource Guide of Great Catalog Companies. Gary Baker, http://www.catalogsite.com -_-_-_-_-_-_-_-_-_-_-_-_ Multimakers Alaska's Best: Alaska's Premier Online Magazine. http://www.alaskasbest.com -_-_-_-_-_-_-_-_-_-_-_-_ Webling's Cafe mvassist_at_embratel.net.br (Tom Venetianer) http://mvassist.pair.com/ -_-_-_-_-_-_-_-_-_-_-_-_ Pacific Coast Feather Company Ray Dornbusch http://www.pacificcoast.com/pcf/ad/partner.htm -_-_-_-_-_-_-_-_-_-_-_-_ EntreeNet: The premier online guide to restaurants! EntreeNet/NY Capital District: Kim Van Dyke, http://www.albany.net/~barnowl/entree.htm -_-_-_-_-_-_-_-_-_-_-_-_ BUY IT OnLine: Your online GUIDE to locating products and services! Mary Wolf, webmaster_at_buyitonline.com http://www.buyitonline.com -------------------------------------------------------------------- ==================================================================== Online Advertising is moderated by Kevin Fadden. Please send suggestions and comments about the list to me at: kfad_at_interedge.com Send your posts to: online_ads_at_interedge.com Read General Information, Archives and FAQ at: http://www.interedge.com/OnlineAd_FAQ.html Subscribe by sending a blank message, with the subject field set to SUBSCRIBE to: online_advertising_at_interedge.com Unsubscribe by sending a blank message, with the subject field set to UNSUBSCRIBE to: online_advertising_at_interedge.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - For info on these other mailing lists: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Internet-Sales Discussion List, Moderated by John Audette http://www.mmgco.com/isales.html Internet-Marketing Discussion List, Moderated by Glenn Fleishman http://www.i-m.com/ High Tech Marketing Communications Discussion List, Moderated by Kim M. Bayne http://www.bayne.com/wolfBayne/htmarcom/ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ******************************************************************** This week's sponsor: InterEdge For more information on this fertile advertising ground, check out our rate card at: -------------------------------------------------------------------- [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, see: ******************************************************************** ---------- End of Online Advertising Disussion Digest ---------

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