The Online Advertising Discussion List Archives

Online Advertising Discussion List -------------------------------------------------------------------- -------------------------------------------------------------------- List Moderator: Supported by: Kevin Fadden InterEdge kfad_at_interedge.com -------------------------------------------------------------------- May 7, 1996 Digest#0033 -------------------------------------------------------------------- ******************************************************************** This week's sponsor: InterEdge For more information on this fertile advertising ground, check out our rate card at: -------------------------------------------------------------------- [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, see: ******************************************************************** In this Digest... NEW ------- "Including Press Releases in the Digest" ~ eBORcOM CONTINUING ------- "Off Come the Gloves (was re: Yahoo and Proctor & Gamble)" ~ J. Cliff PERSONAL INTRODUCTIONS ------- REQUESTS FOR INFORMATION ------- BANNER SWAP MEET ------- Look here for a *short* listing of sites that are looking to swap ad banners with each other, you, and everyone else. ***************** NEW ***************** -------------------------------------------------------------------- From: eBORcOM Subject: Including Press Releases in the Digest >To further accomodate our new media-members and also so that the rest of us >may benefit from their presence, I have an idea for a new section of the >Online-Ads digest -- a Press Release section. > >This section would operate (or look) a lot like our Banner Swap Meet. Of >course, I will not post entire press releases, but each listing can have up >to four lines of text, so that a general "headline" and a URL or other >information on how to obtain the full text of the press release may be >given. I thought the original intention of this list was to discuss advertising rather than to contain advertisements. The Banner Swap Meet serves a useful purpose in helping out online advertisers, but I can't see how a press release section would do this. Maybe it would be of interest to the media people, but it is off topic. New site announcements can already be found elsewhere on the Internet (including in press release format). I can't see how this sort of thing fits in with the original intentions of this group at all. Finally any media people (or others) who would like to be sent press releases of new web sites should get in touch with me and I'll add you to our publicity list. Tom Hukins -- eBORcOM - The home of the Megaphone publicity service, the only way to make sure the world knows about your web pages. WWW E-Mail eborcom_at_eborcom.com **** Moderator .02: You may be right -- it may not be a good idea, but I do want to clarify one point before any of us pass judgement. This is totally my fault for not being more specific and detailed in explaining my vision of what purpose this would serve: I do not want to post new site announcements. Occasionally, however, a company (ies) may have something to "release" to the press, with specific regard to an advertising-centered or related topic. An example would be a new tracking system that a site has inplemented and is interested in letting the press know about. Things like that -- that's what I envision being in this space. Still sound nuts? Or unnecessary? I'm all ears. - Kevin **** -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** CONTINUING ***************** -------------------------------------------------------------------- From: "J. Cliff" Subject: More Yahoo Jonathan Bednarsh Okay, I've always been one to jump in the fire... > >1) Is Yahoo! getting a significantly higher $$ amount on the clickthru >contract so that x amount of clickthru's will generate more revenue than 10x >impressions? > >2) Is the click-thru contract a long-term deal which locks in an advertiser >(and ad $$$) for Yahoo! longer than regular CPM-based contracts? > >3) Does Yahoo have some creative input into the P&G ads or promotions based >on those ads which makes them confident they banner space will be compelling? Carolyn Maxine Most writes >Don't know about 1 or 2, but Yahoo's media kit says they reserve the right >to reject any insertion Order, graphic, text description or URL. This gives >them a great deal of leeway ... >max Humm. Me thinks it means they'll reject those that are "unsuitable" for publication, not editing the creative work. Sort of like "we reserve the right to refuse service to anyone". -- =========================================================== John Cliff, DMD The highest quality, university DentalMart(tm) tested oral health care products E-mail: john_at_enexus.com at unbeatable prices ========== http://www.enexus.com/dentalmart ============= -------------------------------------------------------------------- ***************** PERSONAL INTRODUCTIONS ***************** -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** REQUESTS FOR INFORMATION ***************** -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** BANNER SWAP MEET ***************** -_-_-_-_-_-_-_-_-_-_-_-_ The Washington, D.C. Motorcade Find stores and restaurants convenient to your route! Darren J. Dobkin, http://www.motorcade.com -_-_-_-_-_-_-_-_-_-_-_-_ Alana's Online Classified Ads - Free classifieds for 2 weeks! http://www.cdmnet.com/jordan ajordan_at_cdmnet.com -_-_-_-_-_-_-_-_-_-_-_-_ American Individual Magazine and Coffeehouse http://aimc.com/aimc "The gathering place for entrepreneurs and individuals following their own paths." Chuck Locurto, aimc_at_ultranet.com -_-_-_-_-_-_-_-_-_-_-_-_ AAutoFleet Discounted Auto FLEET PRICING To Public E-mail -_-_-_-_-_-_-_-_-_-_-_-_ The Volition to get FREE STUFF! http://www.volition.com/ Ray Sola Highest Rated Free-Stuff Site in Point's "Top 5% of the Web" catalog. -_-_-_-_-_-_-_-_-_-_-_-_ Eric DePrano - President, Net Discount - PHONE (310)558-4234 http://net.discnt.com----eric_at_net2.discnt.com FAX (310)558-4233 [525,000 Visitors/month][5.3 million hits][$25 per page/mnth] Web page design & service, Market Consulting & Research, Web Site Promotion -_-_-_-_-_-_-_-_-_-_-_-_ Catalog Site: The Original Resource Guide of Great Catalog Companies. Gary Baker, http://www.catalogsite.com -_-_-_-_-_-_-_-_-_-_-_-_ Multimakers Alaska's Best: Alaska's Premier Online Magazine. http://www.alaskasbest.com -_-_-_-_-_-_-_-_-_-_-_-_ Webling's Cafe mvassist_at_embratel.net.br (Tom Venetianer) http://mvassist.pair.com/ -_-_-_-_-_-_-_-_-_-_-_-_ Pacific Coast Feather Company Ray Dornbusch http://www.pacificcoast.com/pcf/ad/partner.htm -_-_-_-_-_-_-_-_-_-_-_-_ EntreeNet: The premier online guide to restaurants! EntreeNet/NY Capital District: Kim Van Dyke, http://www.albany.net/~barnowl/entree.htm -_-_-_-_-_-_-_-_-_-_-_-_ BUY IT OnLine: Your online GUIDE to locating products and services! Mary Wolf, webmaster_at_buyitonline.com http://www.buyitonline.com -------------------------------------------------------------------- ==================================================================== Online Advertising is moderated by Kevin Fadden. Please send suggestions and comments about the list to me at: kfad_at_interedge.com Send your posts to: online_ads_at_interedge.com Read General Information, Archives and FAQ at: http://www.interedge.com/OnlineAd_FAQ.html Subscribe by sending a blank message, with the subject field set to SUBSCRIBE to: online_advertising_at_interedge.com Unsubscribe by sending a blank message, with the subject field set to UNSUBSCRIBE to: online_advertising_at_interedge.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - For info on these other mailing lists: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Internet-Sales Discussion List, Moderated by John Audette http://www.mmgco.com/isales.html Internet-Marketing Discussion List, Moderated by Glenn Fleishman http://www.i-m.com/ High Tech Marketing Communications Discussion List, Moderated by Kim M. Bayne http://www.bayne.com/wolfBayne/htmarcom/ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ******************************************************************** This week's sponsor: InterEdge For more information on this fertile advertising ground, check out our rate card at: -------------------------------------------------------------------- [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, see: ******************************************************************** ---------- End of Online Advertising Disussion Digest ---------

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