The Online Advertising Discussion List Archives

Online Advertising Discussion List -------------------------------------------------------------------- -------------------------------------------------------------------- List Moderator: Supported by: Kevin Fadden InterEdge kfad_at_interedge.com -------------------------------------------------------------------- May 14, 1996 Digest#0036 -------------------------------------------------------------------- ******************************************************************** This week's sponsor: -------------------------------------------------------------------- DirectChoice - One-to-one marketing on the Web. Everyone likes to be treated like an individual. Especially on the Web. Now they can with DirectChoice relationship marketing software. Download a 30 day free evaluation copy or request one by email. ******************************************************************** In this Digest... NEW ------- "Number of Sites that Accepts Ads?" ~ Thomas Madsen-Mygdal "Marketing problem" ~ HankHeath_at_aol.com CONTINUING ------- "RE: Bulk Email" ~ Daniel P Dern ~ Dave Reske PERSONAL INTRODUCTIONS ------- REQUESTS FOR INFORMATION ------- BANNER SWAP MEET ------- Look here for a *short* listing of sites that are looking to swap ad banners with each other, you, and everyone else. ***************** NEW ***************** -------------------------------------------------------------------- From: mygdal_at_well.com (Thomas Madsen-Mygdal) Subject: Number of Sites that Accepts Ads? Could anyone point me to a information about the number of sites that currently accepts ads. I have looked into both "WebTrack" and "The Traffic Ressource", but they both only have 300 listings or so. The number must be substantially higher! Regards, Thomas Madsen-Mygdal Internet-Kompagniet -------------------------------------------------------------------- From: HankHeath_at_aol.com Subject: Marketing problem The first time I saw the fine table with a crutch for one leg, I thought that someone had done a strange repair job. When it was pointed out to me that the artisan had designed it like that, I was intrigued. Jake Cress, a Virginia artist/furniture maker, had apparently gotten upset while looking at some art furniture he saw at a gallery show in 1985. He was upset not with the quality, but rather at the prices. Knowing that he could produce works just as good for much less, he decided to do two things: (1) produce high quality works at affordable prices; and (2) create spoofs of the works that he saw. As a result, he has a busy shop producing Philadelphia Chippendale highboys and rose desks along side comic pieces. The comic pieces include a table with one short leg supported by a "book" (carved and painted wood). There is also a chair with ball and claw feet - except one of the balls has "escaped", and the chair is trying to retrieve it. There is a table with a "fudgesicle" (again, carved and painted wood) lying on it. This last one is so realistic that Jake's son Mosby was in trouble with his mother Phebe until things got straightened about. Jake is famous. He has been written up in Traditional Home and Washington Home. His works have appeared in the National Museum of American Art and in the collection of R. J. Reynolds. So, what's the problem? The problem is that Phebe has an idea that they could expand beyond their Fincastle area if they can advertise on the Internet. I'm helping them out. This letter is being posted to the internet marketing and sales mailing lists to see if there are any parties interested in marketing or selling Jake's works. If you have any interest, I can forward to you gif files of some of his works (or snail mail photocopies of them). And I can get very interested parties in direct contact with Phebe and Jake. And what am I looking to get out of this? Well, these folks are artisans, after all, so I don't expect to get rich from representing them to you. However, if I can get you all to sell enough pieces, I will go to Jake and beg for one of his pieces in return. Pam and I *want* one! Hank Heath 1801 JFK Blvd. #2009 Philadelphia, PA 19106 ph: 215-563-6547 -------------------------------------------------------------------- ***************** CONTINUING ***************** -------------------------------------------------------------------- From: ddern_at_world.std.com (Daniel P Dern) Subject: RE: Bulk Email Gideon Luke says: > I've found some useful bulk email companies which are accessible from my > home page http://ourworld.compuserve.com/homepages/gideonluke > > Let's face it bulk email is bound to be a strong way of marketing in the > same way as direct mail is today however it will need to be correctly > targetted and properly written to avoid the theoretical flame! People who > download from web sites are generally asked for email addresses which > they do give in return for free things of value and they anticipate some > form of feedback from it at some point - after all they were interested > enough in the first place to visit and to download so providing them with > useful information may not offend them - sending garbage will however. The stance I and many others take is very simple: - UNSOLICITED bulk email is UNWELCOME. It constitutes theft of my time and money and resources. If I have not EXPLICITLY asked for certain information or ASKED to be put on a list, bulk email is unsolicited. That my name was collected at a Web site does not, per se, constitute agreement to be sent email. Nobody has the right to "sell my name" on a list and claim that it's OK to send me email... unless, again, I've agreed to be on this list. It is UNACCEPTABLE to put me on a list I have not asked to be on which then requires me to unsubscribe. Period. I and many others consider any such unsolicited email as, upon repeat offense after one warning, legitimate reasons to invoice the sender for a processing fee of anywhere from $100 to $1000. - SOLICITED email is welcome. That means I've asked for it. It does NOT mean that I've participated in some relevant forum, or appear to be in a relevant demographic, or whatever. Spend a few weeks lurking over in news.admin.net-abuse.misc (if you can tolerate or KILL the current plague of foul language threading through), and you'll get some sense of the quantity and nature of unsolicited email us users are already being pestered with. Daniel Dern Daniel Dern (ddern_at_world.std.com, http://www.dern.com) Internet analyst, author, columnist & speaker (617) 969-7947 FAX: (617) 969-7949 -------------------------------------------------------------------- From: Dave Reske Subject: Re: Bulk Email and Junk Email Hi, Gideon Luke wrote: RE: Bulk Email "Let's face it bulk email is bound to be a strong way of marketing in the same way as direct mail is today however it will need to be correctly targeted and properly written to avoid the theoretical flame!" There is a way to send targeted emails without spamming. Instead of sending ALL information to EVERYONE that has ever visited your web site, ask them what they are interested in and only send information to those who are interested. How? Ask people to register to receive information in selected categories, categorize your information, and just send to those who are interested. I believe you'll get better response rates and more satisfied recipients of the mailings. Spamming create bad will that no company can afford. =================================== David Reske, CEO A premier provider of software & services for the dave_at_ocm.com World Wide Web including DirectChoice the first http://www.ocm.com one-to-one marketing application for the Web. (508) 651-0070 http://www.directchoice.com/direct.html -------------------------------------------------------------------- ***************** PERSONAL INTRODUCTIONS ***************** -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** REQUESTS FOR INFORMATION ***************** -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** BANNER SWAP MEET ***************** -_-_-_-_-_-_-_-_-_-_-_-_ The Puzzle Depot: Crosswords, Games, Trivia and Prize Contests Scott Gilley http://www.puzzledepot.com/index.shtml -_-_-_-_-_-_-_-_-_-_-_-_ The Washington, D.C. Motorcade Find stores and restaurants convenient to your route! Darren J. Dobkin, http://www.motorcade.com -_-_-_-_-_-_-_-_-_-_-_-_ Alana's Online Classified Ads - Free classifieds for 2 weeks! http://www.cdmnet.com/jordan ajordan_at_cdmnet.com -_-_-_-_-_-_-_-_-_-_-_-_ American Individual Magazine and Coffeehouse http://aimc.com/aimc "The gathering place for entrepreneurs and individuals following their own paths." Chuck Locurto, aimc_at_ultranet.com -_-_-_-_-_-_-_-_-_-_-_-_ AAutoFleet Discounted Auto FLEET PRICING To Public E-mail -_-_-_-_-_-_-_-_-_-_-_-_ Eric DePrano - President, Net Discount - PHONE (310)558-4234 http://net.discnt.com----eric_at_net2.discnt.com FAX (310)558-4233 [525,000 Visitors/month][5.3 million hits][$25 per page/mnth] Web page design & service, Market Consulting & Research, Web Site Promotion -_-_-_-_-_-_-_-_-_-_-_-_ Catalog Site: The Original Resource Guide of Great Catalog Companies. Gary Baker, http://www.catalogsite.com -_-_-_-_-_-_-_-_-_-_-_-_ Multimakers Alaska's Best: Alaska's Premier Online Magazine. http://www.alaskasbest.com -_-_-_-_-_-_-_-_-_-_-_-_ Webling's Cafe mvassist_at_embratel.net.br (Tom Venetianer) http://mvassist.pair.com/ -_-_-_-_-_-_-_-_-_-_-_-_ Pacific Coast Feather Company Ray Dornbusch http://www.pacificcoast.com/pcf/ad/partner.htm -_-_-_-_-_-_-_-_-_-_-_-_ EntreeNet: The premier online guide to restaurants! EntreeNet/NY Capital District: Kim Van Dyke, http://www.albany.net/~barnowl/entree.htm -_-_-_-_-_-_-_-_-_-_-_-_ BUY IT OnLine: Your online GUIDE to locating products and services! Mary Wolf, webmaster_at_buyitonline.com http://www.buyitonline.com -------------------------------------------------------------------- ==================================================================== Online Advertising is moderated by Kevin Fadden. Please send suggestions and comments about the list to me at: kfad_at_interedge.com Send your posts to: online_ads_at_interedge.com Read General Information, Archives and FAQ at: http://www.interedge.com/OnlineAd_FAQ.html Subscribe by sending a blank message, with the subject field set to SUBSCRIBE to: online_advertising_at_interedge.com Unsubscribe by sending a blank message, with the subject field set to UNSUBSCRIBE to: online_advertising_at_interedge.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - For info on these other mailing lists: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Internet-Sales Discussion List, Moderated by John Audette http://www.mmgco.com/isales.html Internet-Marketing Discussion List, Moderated by Glenn Fleishman http://www.i-m.com/ High Tech Marketing Communications Discussion List, Moderated by Kim M. Bayne http://www.bayne.com/wolfBayne/htmarcom/ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ******************************************************************** This week's sponsor: -------------------------------------------------------------------- DirectChoice - One-to-one marketing on the Web. Everyone likes to be treated like an individual. Especially on the Web. Now they can with DirectChoice relationship marketing software. Download a 30 day free evaluation copy or request one by email. ******************************************************************** ---------- End of Online Advertising Disussion Digest ---------

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