The Online Advertising Discussion List Archives

Online Advertising Discussion List -------------------------------------------------------------------- -------------------------------------------------------------------- List Moderator: Supported by: Kevin Fadden InterEdge kfad_at_interedge.com -------------------------------------------------------------------- May 15, 1996 Digest#0037 -------------------------------------------------------------------- ******************************************************************** This week's sponsor: -------------------------------------------------------------------- DirectChoice - One-to-one marketing on the Web. Everyone likes to be treated like an individual. Especially on the Web. Now they can with DirectChoice relationship marketing software. Download a 30 day free evaluation copy or request one by email. ******************************************************************** In this Digest... NEW ------- "Fast Forward Software" ~ Joe McWilliams CONTINUING ------- "Re: Number of Sites that Accepts Ads?" ~ Greg Polimis "Re: Bulk Email" ~ Brian Massey ~ Donna Dolezal Zelzer PERSONAL INTRODUCTIONS ------- REQUESTS FOR INFORMATION ------- BANNER SWAP MEET ------- Look here for a *short* listing of sites that are looking to swap ad banners with each other, you, and everyone else. ***************** NEW ***************** -------------------------------------------------------------------- From: jmcwill_at_hoovers.com (Joe McWilliams) Subject: Fast Forward Software I'm sure many of you have heard about the new software, Internet Fast Forward, that allows browsers to totally block out ad banners when visiting sites. Since our site depends on advertising, this poses a threat to our business. I have two questions. Do you think that this type of software will become as popular as some suggest? If so, does anybody know a way around it? You can find more poop on this at their web site: http://www.privnet.com/ Joe McWilliams Advertising Sales Manager ************************************************** Joe McWilliams, Advertising Manager The Reference Press 1033 La Posada Drive, Suite 250 Austin, TX 78752 (512) 374-4540 (voice) (512) 454-9401 (fax) Hoover's Online (http://www.hoovers.com) The ultimate source for company information. ************************************************** -------------------------------------------------------------------- ***************** CONTINUING ***************** -------------------------------------------------------------------- From: Greg Polimis Subject: Re: Number of Sites that Accepts Ads? >From: mygdal_at_well.com (Thomas Madsen-Mygdal) >Subject: Number of Sites that Accepts Ads? > >Could anyone point me to a information about the number of sites that >currently accepts ads. > >I have looked into both "WebTrack" and "The Traffic Ressource", but they >both only have 300 listings or so. > >The number must be substantially higher! > >Regards, > >Thomas Madsen-Mygdal >Internet-Kompagniet Instead of relying on someone else's figures, create your own - at least you'll know the results are at least semi-valid! Surf the net looking for sites in the categories in which you are interested, and see how many of them accept advertising or display it on their pages. You'll also get a much better feel for the types of advertising used and how effective they are on you. Greg Polimis ---------------------------------------- Media Synergy: Graphics Tools Made for People Developers of the award-winning 3D Graphics and Animation Software VR Workshop+ http://www.mediasyn.com ftp.mediasyn.com VOX: 416-369-1100 FAX: 416-369-9037 -------------------------------------------------------------------- From: Brian Massey Subject: Re: Bulk Email Daniel Dern writes: The stance I and many others take is very simple: - UNSOLICITED bulk email is UNWELCOME. It constitutes theft of my time and money and resources. If I have not EXPLICITLY asked for certain information or ASKED to be put on a list, bulk email is unsolicited. That my name was collected at a Web site does not, per se, constitute agreement to be sent email. Nobody has the right to "sell my name" on a list and claim that it's OK to send me email... unless, again, I've agreed to be on this list. It is UNACCEPTABLE to put me on a list I have not asked to be on which then requires me to unsubscribe. Period. I and many others consider any such unsolicited email as, upon repeat offense after one warning, legitimate reasons to invoice the sender for a processing fee of anywhere from $100 to $1000. - SOLICITED email is welcome. That means I've asked for it. It does NOT mean that I've participated in some relevant forum, or appear to be in a relevant demographic, or whatever. Daniel, What about advertising that you haven't requested, but that is attached to email information that you HAVE requested? Brian Massey Soft Reality, Inc. brian_at_softreality.com -------------------------------------------------------------------- From: djz_at_efn.org (Donna Dolezal Zelzer) Subject: Bulk Email and Junk Email ddern_at_world.std.com (Daniel P Dern) said >The stance I and many others take is very simple: > - UNSOLICITED bulk email is UNWELCOME. It constitutes theft of my > time and money and resources. If I have not EXPLICITLY asked for > certain information or ASKED to be put on a list, bulk email is > unsolicited. That my name was collected at a Web site does not, > per se, constitute agreement to be sent email. Nobody has the right > to "sell my name" on a list and claim that it's OK to send me email... > unless, again, I've agreed to be on this list. and Dave Reske said >Subject: Re: Bulk Email and Junk Email >>There is a way to send targeted emails without spamming. Instead of >sending ALL information to EVERYONE that has ever visited your web site, >ask them what they are interested in and only send information to those >who are interested. How? Ask people to register to receive information >in selected categories, categorize your information, and just send to >those who are interested. I believe you'll get better response rates and >more satisfied recipients of the mailings. I agree. As a consumer, I personally don't mind receiving e-mail from a site I've registered at, since if I cared enough to register, I'm probably interested. (But it's better to let people know they will be receving bulk messges from you, have an opt-out or opt-in option, and a choice of categories, if appropriate.) What I don't appreciate at all is the selling of my e-mail address to other companies. I;m not sure why this bothers me -- I don't mind receiving unsolicited mail in my physical mail box (I do get irritated by highly untargeted stuff though, mostly because it's such bad marketing). What's totally unacceptable to me are the bulk e-mail companies that go around collecting addresses from usenet groups and the like. Donna --------------------- Donna Dolezal Zelzer (djz_at_efn.org) Starlady's Home Page: http://www.efn.org/~djz/index.html ---- The Online Birth Center (pregnancy, birth, midwifery, breastfeeding) http://www.efn.org/~djz/birth/birthindex.html -------------------------------------------------------------------- ***************** PERSONAL INTRODUCTIONS ***************** -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** REQUESTS FOR INFORMATION ***************** -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** BANNER SWAP MEET ***************** -_-_-_-_-_-_-_-_-_-_-_-_ The Puzzle Depot: Crosswords, Games, Trivia and Prize Contests Scott Gilley http://www.puzzledepot.com/index.shtml -_-_-_-_-_-_-_-_-_-_-_-_ The Washington, D.C. Motorcade Find stores and restaurants convenient to your route! Darren J. Dobkin, http://www.motorcade.com -_-_-_-_-_-_-_-_-_-_-_-_ Alana's Online Classified Ads - Free classifieds for 2 weeks! http://www.cdmnet.com/jordan ajordan_at_cdmnet.com -_-_-_-_-_-_-_-_-_-_-_-_ American Individual Magazine and Coffeehouse http://aimc.com/aimc "The gathering place for entrepreneurs and individuals following their own paths." Chuck Locurto, aimc_at_ultranet.com -_-_-_-_-_-_-_-_-_-_-_-_ AAutoFleet Discounted Auto FLEET PRICING To Public E-mail -_-_-_-_-_-_-_-_-_-_-_-_ Eric DePrano - President, Net Discount - PHONE (310)558-4234 http://net.discnt.com----eric_at_net2.discnt.com FAX (310)558-4233 [525,000 Visitors/month][5.3 million hits][$25 per page/mnth] Web page design & service, Market Consulting & Research, Web Site Promotion -_-_-_-_-_-_-_-_-_-_-_-_ Catalog Site: The Original Resource Guide of Great Catalog Companies. Gary Baker, http://www.catalogsite.com -_-_-_-_-_-_-_-_-_-_-_-_ Multimakers Alaska's Best: Alaska's Premier Online Magazine. http://www.alaskasbest.com -_-_-_-_-_-_-_-_-_-_-_-_ Webling's Cafe mvassist_at_embratel.net.br (Tom Venetianer) http://mvassist.pair.com/ -_-_-_-_-_-_-_-_-_-_-_-_ Pacific Coast Feather Company Ray Dornbusch http://www.pacificcoast.com/pcf/ad/partner.htm -_-_-_-_-_-_-_-_-_-_-_-_ EntreeNet: The premier online guide to restaurants! EntreeNet/NY Capital District: Kim Van Dyke, http://www.albany.net/~barnowl/entree.htm -_-_-_-_-_-_-_-_-_-_-_-_ BUY IT OnLine: Your online GUIDE to locating products and services! Mary Wolf, webmaster_at_buyitonline.com http://www.buyitonline.com -------------------------------------------------------------------- ==================================================================== Online Advertising is moderated by Kevin Fadden. Please send suggestions and comments about the list to me at: kfad_at_interedge.com Send your posts to: online_ads_at_interedge.com Read General Information, Archives and FAQ at: http://www.interedge.com/OnlineAd_FAQ.html Subscribe by sending a blank message, with the subject field set to SUBSCRIBE to: online_advertising_at_interedge.com Unsubscribe by sending a blank message, with the subject field set to UNSUBSCRIBE to: online_advertising_at_interedge.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - For info on these other mailing lists: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Internet-Sales Discussion List, Moderated by John Audette http://www.mmgco.com/isales.html Internet-Marketing Discussion List, Moderated by Glenn Fleishman http://www.i-m.com/ High Tech Marketing Communications Discussion List, Moderated by Kim M. Bayne http://www.bayne.com/wolfBayne/htmarcom/ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ******************************************************************** This week's sponsor: -------------------------------------------------------------------- DirectChoice - One-to-one marketing on the Web. Everyone likes to be treated like an individual. Especially on the Web. Now they can with DirectChoice relationship marketing software. Download a 30 day free evaluation copy or request one by email. ******************************************************************** ---------- End of Online Advertising Disussion Digest ---------

Visit our other web sites:
Tennis Server | Tennis Server Ticket Exchange | MyCityRocks | MyCityRocks Ticket Exchange