The Online Advertising Discussion List Archives

Online Advertising Discussion List -------------------------------------------------------------------- -------------------------------------------------------------------- List Moderator: Supported by: Kevin Fadden InterEdge kfad_at_interedge.com -------------------------------------------------------------------- May 20, 1996 Digest#0038 -------------------------------------------------------------------- ******************************************************************** This week's sponsor: -------------------------------------------------------------------- DirectChoice - One-to-one marketing on the Web. Everyone likes to be treated like an individual. Especially on the Web. Now they can with DirectChoice relationship marketing software. Download a 30 day free evaluation copy or request one by email. ******************************************************************** In this Digest... NEW ------- "Moderator's Comment" ~ Kevin Fadden CONTINUING ------- "Re: Fast Forward" ~ John Audette PERSONAL INTRODUCTIONS ------- REQUESTS FOR INFORMATION ------- BANNER SWAP MEET ------- Look here for a *short* listing of sites that are looking to swap ad banners with each other, you, and everyone else. ***************** NEW ***************** -------------------------------------------------------------------- From: kfad_at_interedge.com (Kevin Fadden) Subject: Moderator's Comment My apologies to the list for not having published any digests the past few days -- I made a last second decision to attend the E3 Conference in Los Angeles. It was quite a trip (both figurativley and literally). One thing I have to say about the trade shows I've been to, and something that really bothers me, personally. I'm not sure if it was on this list or on I-Sales or I-Marketing, but someone posted a report about Internet World a few weeks back that lamented these companies basically presenting "Infomercials" at their booths. I witnessed my fair share at E3. I have to tell you, when you get some people who might as well be selling Didi 7 or Finish 2000 or Juice-O-Matics on late night TV, and hire them to present a pandering, patronizing, over-acted (in true James T. Kirk fashion) melodrama, you, IMHO, are engaging in one of, if not the, tackiest forms of marketing imaginable. I think it's worse than any spam or banner ad or even an infomercial on TV -- people (such as myself) travel a long way for these shows AND pay good money to get in. Give us our money's worth, not an excuse to take a nap. Of course, it is nice to be able to sit down and take a load off for awhile, but I would really like to be motivated to stay awake, as well. Any thoughts? - Kevin Fadden -------------------------------------------------------------------- ***************** CONTINUING ***************** -------------------------------------------------------------------- From: John Audette Subject: Re: Fast Forward Joe McWilliams wrote: >> I'm sure many of you have heard about the new software, Internet Fast Forward, that allows browsers to totally block out ad banners when visiting sites. Since our site depends on advertising, this poses a threat to our business. I have two questions. Do you think that this type of software will become as popular as some suggest? If so, does anybody know a way around it? << I was interviewed about this by Inter_at_ctive Week the other day and I basically told them that it was much ado about nothing. I don't think that most web users find banner ads all that obstrusive, either in terms of appearance or length of time to load. Most banners are around 3K and load time is negligible. I don't think they aggravate most people sufficiently enough to provide the motivation required to take required action. You have to go to the Fast Forward (clever name, huh?) site, download the software, then use your right mouse button to ban banners that they don't pickup. -- Basically, banners are barely bother enough to bother banning. -- Also, I think you could work around it. If you are set up to rotate banners as most sites are, you could have an infinite number with different names, such as ad1.gif, ad2.gif, ad3.gif, ad4.gif, etc. They would be archiving banners that would never be displayed again anyhow. Like I told Inter_at_active Week -- it's a clever solution to a non- existent problem. Take Care, John Audette -------------------------------------------------------------------- ***************** PERSONAL INTRODUCTIONS ***************** -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** REQUESTS FOR INFORMATION ***************** -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** BANNER SWAP MEET ***************** -_-_-_-_-_-_-_-_-_-_-_-_ The Puzzle Depot: Crosswords, Games, Trivia and Prize Contests Scott Gilley http://www.puzzledepot.com/index.shtml -_-_-_-_-_-_-_-_-_-_-_-_ The Washington, D.C. Motorcade Find stores and restaurants convenient to your route! Darren J. Dobkin, http://www.motorcade.com -_-_-_-_-_-_-_-_-_-_-_-_ Alana's Online Classified Ads - Free classifieds for 2 weeks! http://www.cdmnet.com/jordan ajordan_at_cdmnet.com -_-_-_-_-_-_-_-_-_-_-_-_ American Individual Magazine and Coffeehouse http://aimc.com/aimc "The gathering place for entrepreneurs and individuals following their own paths." Chuck Locurto, aimc_at_ultranet.com -_-_-_-_-_-_-_-_-_-_-_-_ AAutoFleet Discounted Auto FLEET PRICING To Public E-mail -_-_-_-_-_-_-_-_-_-_-_-_ Eric DePrano - President, Net Discount - PHONE (310)558-4234 http://net.discnt.com----eric_at_net2.discnt.com FAX (310)558-4233 [525,000 Visitors/month][5.3 million hits][$25 per page/mnth] Web page design & service, Market Consulting & Research, Web Site Promotion -_-_-_-_-_-_-_-_-_-_-_-_ Catalog Site: The Original Resource Guide of Great Catalog Companies. Gary Baker, http://www.catalogsite.com -_-_-_-_-_-_-_-_-_-_-_-_ Multimakers Alaska's Best: Alaska's Premier Online Magazine. http://www.alaskasbest.com -_-_-_-_-_-_-_-_-_-_-_-_ Webling's Cafe mvassist_at_embratel.net.br (Tom Venetianer) http://mvassist.pair.com/ -_-_-_-_-_-_-_-_-_-_-_-_ Pacific Coast Feather Company Ray Dornbusch http://www.pacificcoast.com/pcf/ad/partner.htm -_-_-_-_-_-_-_-_-_-_-_-_ EntreeNet: The premier online guide to restaurants! EntreeNet/NY Capital District: Kim Van Dyke, http://www.albany.net/~barnowl/entree.htm -_-_-_-_-_-_-_-_-_-_-_-_ BUY IT OnLine: Your online GUIDE to locating products and services! Mary Wolf, webmaster_at_buyitonline.com http://www.buyitonline.com -------------------------------------------------------------------- ==================================================================== Online Advertising is moderated by Kevin Fadden. Please send suggestions and comments about the list to me at: kfad_at_interedge.com Send your posts to: online_ads_at_interedge.com Read General Information, Archives and FAQ at: http://www.interedge.com/OnlineAd_FAQ.html Subscribe by sending a blank message, with the subject field set to SUBSCRIBE to: online_advertising_at_interedge.com Unsubscribe by sending a blank message, with the subject field set to UNSUBSCRIBE to: online_advertising_at_interedge.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - For info on these other mailing lists: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Internet-Sales Discussion List, Moderated by John Audette http://www.mmgco.com/isales.html Internet-Marketing Discussion List, Moderated by Glenn Fleishman http://www.i-m.com/ High Tech Marketing Communications Discussion List, Moderated by Kim M. Bayne http://www.bayne.com/wolfBayne/htmarcom/ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ******************************************************************** This week's sponsor: -------------------------------------------------------------------- DirectChoice - One-to-one marketing on the Web. Everyone likes to be treated like an individual. Especially on the Web. Now they can with DirectChoice relationship marketing software. Download a 30 day free evaluation copy or request one by email. ******************************************************************** ---------- End of Online Advertising Disussion Digest ---------

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