The Online Advertising Discussion List Archives

Online Advertising Discussion List -------------------------------------------------------------------- -------------------------------------------------------------------- List Moderator: Supported by: Kevin Fadden InterEdge kfad_at_interedge.com -------------------------------------------------------------------- May 28, 1996 Digest#0041 -------------------------------------------------------------------- ******************************************************************** This week's sponsor: -------------------------------------------------------------------- DirectChoice - One-to-one marketing on the Web. Everyone likes to be treated like an individual. Especially on the Web. Now they can with DirectChoice relationship marketing software. Download a 30 day free evaluation copy or request one by email. ******************************************************************** In this Digest... NEW ------- "rotating banners" ~ J. Cliff "Web Analysis Software" ~ Sarah Roberts CONTINUING ------- "Counting impressions" ~ Stephen jackson PERSONAL INTRODUCTIONS ------- REQUESTS FOR INFORMATION ------- BANNER SWAP MEET ------- Look here for a *short* listing of sites that are looking to swap ad banners with each other, you, and everyone else. ***************** NEW ***************** -------------------------------------------------------------------- From: "J. Cliff" Subject: rotating banners Anybody know how sites get banner ads to circulate to different pages of the same web site or rotate their placement in a single location? =========================================================== John Cliff, DMD The highest quality, university DentalMart(tm) tested oral health care products E-mail: john_at_enexus.com at unbeatable prices ========== http://www.enexus.com/dentalmart ============= -------------------------------------------------------------------- From: Sarah Roberts Subject: Web Analysis Software Make way for the newbie! I'm new media researcher for CIA Interactive Ltd in the UK and have had the unenviable task of trying to work out what's going on in terms of advertising on the Net. I can't tell you what a little gold mine this digest has turned out to be (many thanks Kevin). I've taken a close look at some of the more popular Web analysis software and came across a package called 'Interse market focus' - I've checked out their Web site but can find no mention of them in the press. If anyone knows anything about the software, like who's using it and how it ranks against other packages, I would be very grateful. Thanks for your time. Sarah Roberts New Media Researcher CIA Interactive Ltd tel: +44 (0) 171-803 2139 (dir) fax: +44 (0) 171-803 2095 Email: sroberts_at_dial.pipex.com Site: http://www.cia.co.uk/media --------------------------------- -------------------------------------------------------------------- ***************** CONTINUING ***************** -------------------------------------------------------------------- From: Stephen jackson Subject: Re: Online-Ads DIGEST #0040 >From: Jonathan Roy >Subject: Counting impressions > > > I've painfully realized the way I'm counting impressions is way, way, way >off. Does anyone know the way places like Netscape, Yahoo, etc, count their >"impressions" or "exposures"? I had previously been counting the number of >times we sent the ad graphic. I figured this would skip people with images >turned off or on Lynx, which advertisers aren't paying for.. they are paying >for their graphic to be seen. However, now that the end of the month roll >arouns, my stats tell me the graphic was sent 275K time, and the page was >loaded 820K times. It's not reasonable the the ad was seen only 1/3 of the >times the page was loaded.. > > So, what do other sites do? Do they simply count the number of times the >page is loaded while the ad is installed on that page, and possibly take off >a small % for users that don't see the graphics for whatever reason? > > Any advice on this would be great appreciated. > >-Jonathan I believe clickthrough rates are expressed as a ratio: # of times a banner is clicked/ # of times page is viewed = clickthrough rate. The Linkexchange (I'm not affiliated with them) have indicated that an average clickthrough rate runs between 75:1 to 250:1. In other words, out of every 75 to 250 visitors to an ad-bearing page, one person will click the banner. Are your advertisers paying for the number of times that their ad is clicked on? Stephen Jackson _______________________________________________________________ "Successful People Do what Unsuccessful People Won't" Jackson & Jackson Management Plus, Inc. "Removing the Complexities of the Internet." Internet Training, Internet Marketing Workshop, Website designing & consulting Phone: 800-797-7121 E-mail sjack_at_payrollplus.com visit our website at http://www.tnp.com/~joker -------------------------------------------------------------------- ***************** PERSONAL INTRODUCTIONS ***************** -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** REQUESTS FOR INFORMATION ***************** -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** BANNER SWAP MEET ***************** -_-_-_-_-_-_-_-_-_-_-_-_ ShareTheMac City - your Mac companion on the net Latest news / Technical Support / Library Apple links / Helpful links Internet Training & Consulting Services http://www.AmbrosiaSW.com/sharethemac/STN.html alm.carrico_at_mail.telepac.pt -_-_-_-_-_-_-_-_-_-_-_-_ The Puzzle Depot: Crosswords, Games, Trivia and Prize Contests Scott Gilley http://www.puzzledepot.com/index.shtml -_-_-_-_-_-_-_-_-_-_-_-_ The Washington, D.C. Motorcade Find stores and restaurants convenient to your route! Darren J. Dobkin, http://www.motorcade.com -_-_-_-_-_-_-_-_-_-_-_-_ Alana's Online Classified Ads - Free classifieds for 2 weeks! http://www.cdmnet.com/jordan ajordan_at_cdmnet.com -_-_-_-_-_-_-_-_-_-_-_-_ American Individual Magazine and Coffeehouse http://aimc.com/aimc "The gathering place for entrepreneurs and individuals following their own paths." Chuck Locurto, aimc_at_ultranet.com -_-_-_-_-_-_-_-_-_-_-_-_ AAutoFleet Discounted Auto FLEET PRICING To Public E-mail -_-_-_-_-_-_-_-_-_-_-_-_ Eric DePrano - President, Net Discount - PHONE (310)558-4234 http://net.discnt.com----eric_at_net2.discnt.com FAX (310)558-4233 [525,000 Visitors/month][5.3 million hits][$25 per page/mnth] Web page design & service, Market Consulting & Research, Web Site Promotion -_-_-_-_-_-_-_-_-_-_-_-_ Catalog Site: The Original Resource Guide of Great Catalog Companies. Gary Baker, http://www.catalogsite.com -_-_-_-_-_-_-_-_-_-_-_-_ Multimakers Alaska's Best: Alaska's Premier Online Magazine. http://www.alaskasbest.com -_-_-_-_-_-_-_-_-_-_-_-_ Webling's Cafe mvassist_at_embratel.net.br (Tom Venetianer) http://mvassist.pair.com/ -_-_-_-_-_-_-_-_-_-_-_-_ Pacific Coast Feather Company Ray Dornbusch http://www.pacificcoast.com/pcf/ad/partner.htm -_-_-_-_-_-_-_-_-_-_-_-_ EntreeNet: The premier online guide to restaurants! EntreeNet/NY Capital District: Kim Van Dyke, http://www.albany.net/~barnowl/entree.htm -_-_-_-_-_-_-_-_-_-_-_-_ BUY IT OnLine: Your online GUIDE to locating products and services! Mary Wolf, webmaster_at_buyitonline.com http://www.buyitonline.com -------------------------------------------------------------------- ==================================================================== Online Advertising is moderated by Kevin Fadden. Please send suggestions and comments about the list to me at: kfad_at_interedge.com Send your posts to: online_ads_at_interedge.com Read General Information, Archives and FAQ at: http://www.interedge.com/OnlineAd_FAQ.html Subscribe by sending a blank message, with the subject field set to SUBSCRIBE to: online_advertising_at_interedge.com Unsubscribe by sending a blank message, with the subject field set to UNSUBSCRIBE to: online_advertising_at_interedge.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - For info on these other mailing lists: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Internet-Sales Discussion List, Moderated by John Audette http://www.mmgco.com/isales.html Internet-Marketing Discussion List, Moderated by Glenn Fleishman http://www.i-m.com/ High Tech Marketing Communications Discussion List, Moderated by Kim M. Bayne http://www.bayne.com/wolfBayne/htmarcom/ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ******************************************************************** This week's sponsor: -------------------------------------------------------------------- DirectChoice - One-to-one marketing on the Web. Everyone likes to be treated like an individual. Especially on the Web. Now they can with DirectChoice relationship marketing software. Download a 30 day free evaluation copy or request one by email. ******************************************************************** ---------- End of Online Advertising Disussion Digest ---------

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