The Online Advertising Discussion List Archives

Online Advertising Discussion List -------------------------------------------------------------------- -------------------------------------------------------------------- List Moderator: Supported by: Kevin Fadden InterEdge kfad_at_interedge.com -------------------------------------------------------------------- May 29, 1996 Digest#0042 -------------------------------------------------------------------- ******************************************************************** This week's sponsor: -------------------------------------------------------------------- DirectChoice - One-to-one marketing on the Web. Everyone likes to be treated like an individual. Especially on the Web. Now they can with DirectChoice relationship marketing software. Download a 30 day free evaluation copy or request one by email. ******************************************************************** In this Digest... NEW ------- CONTINUING ------- "Re: rotating banners" ~ Robert Raisch, The Internet Company "Re: Counting impressions" ~ Jonathan Roy PERSONAL INTRODUCTIONS ------- REQUESTS FOR INFORMATION ------- BANNER SWAP MEET ------- Look here for a *short* listing of sites that are looking to swap ad banners with each other, you, and everyone else. ***************** NEW ***************** -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** CONTINUING ***************** -------------------------------------------------------------------- From: "Robert Raisch, The Internet Company" Subject: Re: rotating banners > From: "J. Cliff" > Subject: rotating banners > > Anybody know how sites get banner ads to circulate to different pages of > the same web site or rotate their placement in a single location? Usually through the use of custom programming. By creating a cgi-script that is called instead of the page itself, a "dynamic" page can be returned in response to a user's query. This page can contain any number of changing elements. Most sites today use home-spun technology to handle the placement of rotating banner ads. We've developed a number of custom solutions to this problem for our customers (see http://www.mediacentral.com) We also have a (soon to be released) advertising server component (see http://newsspace.internet.com) that allows placement of dynamic elements based upon a number of criteria including search query string, geographic location of user and time of day. -- Rob Raisch, The Internet Company Rob writes weekly on the topic of Internet-enabled advertising and marketing for Mecklermedia's IWORLD Original portions copyright 1996 by Rob Raisch -------------------------------------------------------------------- From: Jonathan Roy Subject: Re: Counting impressions Stephen Jackson wrote: > >I believe clickthrough rates are expressed as a ratio: > ># of times a banner is clicked/ # of times page is viewed = clickthrough >rate. > Yes I know. But how do you know how many times the "page is viewed"? That was the point of my question. :) >Are your advertisers paying for the number of times that their ad is clicked >on? > Nope, they are buying impressions. To share some info I got, I talked to two large sites we do barter deals with. One of them counts the number of times the GIF is sent, as I am doing now. However, they have so many ads on rotation, most people never see the same one twice in any single visit, so the caching stuff isn't a problem. The other site makes 50 copies of the ad and rotates those 50, so people who hit it again load a different copy. Since we use fixed, non-rotating ads, that gives me three options. Report the impressions as the same as the times the page was sent, use a CGI to send the image instead (which should never be cached), or rotate a few dozen copies of the same ad to mostly defeat caching/etc. The first is best for the viewers, but advertisers don't trust that number. The second is best for an accurate count (I suspect), but may be too much load on the server. The third is just a hassle. I'll report back to the list whatever I decide to do, and how successful it was or wasn't. I'm learning towards CGI. -Jonathan -- Jonathan Roy - roy_at_atlantic.net - Contact me to advertise at the Games Domain! Idle Communications, Inc. http://www.gamesdomain.com/ -------------------------------------------------------------------- ***************** PERSONAL INTRODUCTIONS ***************** -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** REQUESTS FOR INFORMATION ***************** -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** BANNER SWAP MEET ***************** ---------------------------------------------------------------- - - - - AdLinkz - - - Hundreds of FREE ADVERTISING links on the internet and growing each week. Search Engines, Yellow Pages, Classified Ads and Free for Alls. http://members.aol.com/linkz ---------------------------------------------------------------- -_-_-_-_-_-_-_-_-_-_-_-_ ShareTheMac City - your Mac companion on the net Latest news / Technical Support / Library Apple links / Helpful links Internet Training & Consulting Services http://www.AmbrosiaSW.com/sharethemac/STN.html alm.carrico_at_mail.telepac.pt -_-_-_-_-_-_-_-_-_-_-_-_ The Puzzle Depot: Crosswords, Games, Trivia and Prize Contests Scott Gilley http://www.puzzledepot.com/index.shtml -_-_-_-_-_-_-_-_-_-_-_-_ The Washington, D.C. Motorcade Find stores and restaurants convenient to your route! Darren J. Dobkin, http://www.motorcade.com -_-_-_-_-_-_-_-_-_-_-_-_ Alana's Online Classified Ads - Free classifieds for 2 weeks! http://www.cdmnet.com/jordan ajordan_at_cdmnet.com -_-_-_-_-_-_-_-_-_-_-_-_ American Individual Magazine and Coffeehouse http://aimc.com/aimc "The gathering place for entrepreneurs and individuals following their own paths." Chuck Locurto, aimc_at_ultranet.com -_-_-_-_-_-_-_-_-_-_-_-_ AAutoFleet Discounted Auto FLEET PRICING To Public E-mail -_-_-_-_-_-_-_-_-_-_-_-_ Eric DePrano - President, Net Discount - PHONE (310)558-4234 http://net.discnt.com----eric_at_net2.discnt.com FAX (310)558-4233 [525,000 Visitors/month][5.3 million hits][$25 per page/mnth] Web page design & service, Market Consulting & Research, Web Site Promotion -_-_-_-_-_-_-_-_-_-_-_-_ Catalog Site: The Original Resource Guide of Great Catalog Companies. Gary Baker, http://www.catalogsite.com -_-_-_-_-_-_-_-_-_-_-_-_ Multimakers Alaska's Best: Alaska's Premier Online Magazine. http://www.alaskasbest.com -_-_-_-_-_-_-_-_-_-_-_-_ Webling's Cafe mvassist_at_embratel.net.br (Tom Venetianer) http://mvassist.pair.com/ -_-_-_-_-_-_-_-_-_-_-_-_ Pacific Coast Feather Company Ray Dornbusch http://www.pacificcoast.com/pcf/ad/partner.htm -_-_-_-_-_-_-_-_-_-_-_-_ EntreeNet: The premier online guide to restaurants! EntreeNet/NY Capital District: Kim Van Dyke, http://www.albany.net/~barnowl/entree.htm -_-_-_-_-_-_-_-_-_-_-_-_ BUY IT OnLine: Your online GUIDE to locating products and services! Mary Wolf, webmaster_at_buyitonline.com http://www.buyitonline.com -------------------------------------------------------------------- ==================================================================== Online Advertising is moderated by Kevin Fadden. Please send suggestions and comments about the list to me at: kfad_at_interedge.com Send your posts to: online_ads_at_interedge.com Read General Information, Archives and FAQ at: http://www.interedge.com/OnlineAd_FAQ.html Subscribe by sending a blank message, with the subject field set to SUBSCRIBE to: online_advertising_at_interedge.com Unsubscribe by sending a blank message, with the subject field set to UNSUBSCRIBE to: online_advertising_at_interedge.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - For info on these other mailing lists: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Internet-Sales Discussion List, Moderated by John Audette http://www.mmgco.com/isales.html Internet-Marketing Discussion List, Moderated by Glenn Fleishman http://www.i-m.com/ High Tech Marketing Communications Discussion List, Moderated by Kim M. Bayne http://www.bayne.com/wolfBayne/htmarcom/ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ******************************************************************** This week's sponsor: -------------------------------------------------------------------- DirectChoice - One-to-one marketing on the Web. Everyone likes to be treated like an individual. Especially on the Web. Now they can with DirectChoice relationship marketing software. Download a 30 day free evaluation copy or request one by email. ******************************************************************** ---------- End of Online Advertising Disussion Digest ---------

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