The Online Advertising Discussion List
is operated by ADASTRO Incorporated.
In addition to
this discussion list, ADASTRO also
publishes a free monthly newsletter, the Apogee. The Apogee presently circulates to
more than 15,000 subscribers, and its mission is to show
readers how to combine creativity and bold innovation with
precise business strategy and process to achieve truly stellar
business results. If you wish to also subscribe to the Apogee, you can
do so by signing up for it at http://www.adastro.com/.
Conditions of Participation
Job Matching Service and Referral Bonus
By sending messages to the list posting address you explicitly agree to
the following conditions regarding original content written by you for
distribution to the Online Advertising Discussion List:
Online Advertising Discussion List reserves the right to accept or reject any submission,
in whole or in part, to the List at its sole discretion. The Online Advertising Discussion List may
from time to time edit submissions for the purpose of length or clarity
in a manner including but not limited to removing excessive signatures,
providing appropriate subject lines, removing excessive quotes from
previously posted articles, and editing spelling and/or grammar.
own or have release of rights for all material submitted.
of material to the list constitutes permission for non-exclusive,
perpetual rights for electronic distribution of your material only
in the form of archives, where your material is part of the archive.
- Online Advertising Discussion List
and the list moderators disclaim all responsibility for the accuracy
or ownership of material submitted to the Online Advertising Discussion
APPROPRIATE FOR THIS LIST
The Online Advertising Discussion List focuses on professional discussion
of online advertising strategies, results, studies, tools, and media
coverage. The list also welcomes discussion on the related topics of
online promotion and public relations. The list encourages sharing of
practical expertise and experiences between those who buy, sell, research
and develop tools for online advertising; as well as those providing
online public relations and publicity services.
some example discussion topics that _are_ relevant:
Measurement & tracking methods
Developing trends such as viral marketing & wireless
Budgeting for a successful on-line ad campaign
Payment methods and rate structures
Banner vs. text vs. sponsorship vs. the latest and greatest
Success & sob stories
should be succinct and to the point.
If the moderator rejects a post, he can't always take the time to explain
why on a case-by-case basis. Usually posts are rejected because of the
1.) it has
nothing to do with online advertising or promotion,
is too self-serving; completely lacking any substantive advice,
is taken directly from copyrighted sources (we can get into legal
trouble for this; best to give the name of the source and URL),
have already made a similar point,
is something too basic for discussion on this list (i.e. what is a
have already discussed it in great depth before,
post does not have a proper subject line, or repeats too much of a
previous posting. Posts sent in with subjects "Re: Online Advertising
List/ Volume 1, Issue ..." will not be forwarded to the list no matter
how cogent they may be. Signatures should be no more than 8 lines
in length or I will indiscriminately crop them.
post is a reply that is really only of value to the person being replied
to. In such cases, please e-mail the person directly rather than trying
to post your response to the whole list,
post makes statements that create the potential of involving Online Advertising Discussion List or the Moderator
in a lawsuit,
the English is so poor that the moderator can't understand the message,
it is a survey or request from a market researcher asking for feedback
on a company's product or service (unless something is offered to
the list members for participating)**.
11 takes a little explaining. Here is the reasoning. It is one thing
to help each other with advice, it is another thing to be a free focus
group for a company. Online Advertising Discussion List feels that if someone wants the list's advice
on a product or service, they should give us something in return. If
they agree to offer participants a free copy, subscription, or some
other compensation, the moderator will sometimes let an announcement
of the offer through, but not the actual survey. The actual survey form
should be put on a web site or emailed to those who express interest.
This is a professional forum for business communications so it is appropriate
for you to "sign" your message. Anonymous messages will not be forwarded
to the list. If there is a compelling reason why your identity should
be withheld then you should present your case to the moderator.
have a business connection to a product or service mentioned in your
post, this should be clear to anyone reading the message.
quote material, quote it accurately, name the source when possible and
be sure to note where you have omitted material.
do not quote the entirety of the original message in your reply. Usually,
most people really have been paying attention and may need only a pertinent
sentence to bring them into context with your comments.
limit the size of your signatures. Extraneous text is usually not regarded
favorably. Please limit your signature file to 8 lines or less.
or ad hominem attacks -- This is a professional resource and we all
realize that e-mail is a medium in which it is easy to over-react; it
does not support the visual cues we need to comprehend communication
to any level of depth. This is where "flaming" arises and we would ask
that you attempt to err on the side of moderation in your replies. We
need to "get along" before we can maximize the value of this resource.
-- there is a wealth of information on the variety of topics related
to online advertising. While the moderator will strive to direct the
conversation along appropriate paths, there is a tendency to restate
issues and topics that have been "done to death" before, both on this
list (as it grows) and elsewhere online. The moderator will attempt
to point respondents to the source of information most appropriate to
their needs rather than burden the entire list with a restatement of
put an appropriate subject on your message. Messages should not have
blank subject lines and replies should not read Re: Online Advertising
List Volume 1,Issue ... Instead, please title your response to be Re:
followed by the subject of the actual message to which you are responding.
do not send unsolicited email advertisements to people that post on
this list. Posting in this forum is _not_ an invitation to be sent spam,
and those that engage in such practices will likely do themselves more
harm than good. Many of the list participants refuse to patronize businesses
that send unsolicited advertisements via email.
also note that this is a public forum. All posts are publicly accessible
and searchable from the list's web site.
JOB MATCHING SERVICE AND LIST MEMBER REFERRAL BONUS
The Online Advertising Discussion List also offers a job
matching service for those in the field of interactive
marketing, advertising, or public relations. If you are an
employer looking to hire, please use our job opening page for details on how to submit a notice of an open position.
If you are an individual looking for employment, then please
use our resume submission page for instructions on how to
submit your credentials.
We also have a referral bonus program for list members.
The companies that are posting job openings are looking for
best-of-breed employees. While it is hard for us to conceive
that there could be someone in our industry that is best-of-breed but does not subscribe to this list... we have to at
least keep an open mind to the possibility ;-).
So we will appreciate your assistance in passing on the job
opening notices to those that you know that are looking for a
position. As a thank you for doing so, we have created a bonus
incentive program that delivers direct financial return when
someone is hired because you referred them to us for the job
The referral program works like this... if we post a job
opening notice out to the list and you refer someone to apply
for the position, then if that person ends up being hired and
they remain with their new employer for at least three months,
we will pass on to you a $350.00 bonus as a thank you for
letting the person know about the job opening. This only
applies when the referred individual is hired and if they are
not a member of this list at the time at which the posting for
the job opening is distributed.
You must be a subscriber to the Online Advertising Discussion
List to receive the referral bonus. There will be only one
referral bonus per hire... for example, if three subscribers
refer the same person to us, then we will ask that person to
tell us whom the referral came from first.
can contact the owner of this list using this link or by phone
at: 281.480.6300 (USA).