2005 AD:TECH NEW YORK PRESENTATION

On Monday, November 7, 2005, Cliff Kurtzman and Jay Weintraub presented a session at the AD:TECH New York Conference entitled: A Crash Course on the Digital Marketing Vendor Landscape. You are invited to download a copy of that presentation from this page below.

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The session synopsis was as follows: With so many companies and so many business models in the world of online advertising, making sense of it all and figuring out just who to go to when you need to plan a campaign can be overwhelming. Do you know the difference between Fastclick, ValueClick, Experclick, Doubleclick, EuroClick, LeadClick, DiscountClick, CoverClicks and ClickTracks, or is it all just a blur of clicks? This session is designed to provide an overview of many of the different players in the online advertising industry and the different business models that they employ. We'll look at the major ad networks, companies that provide incentivized promotions, performance-based affiliate networks, adware-based marketing, organic and paid search engine marketing and many other business models. For each organization, we'll look at factors such as size, location, revenues, capabilities and key differentiators. Come join us in sorting it all out!

Cliff Kurtzman

Dr. Cliff Kurtzman is CEO of ADASTRO Incorporated, an organization that provides corporate value enhancement consulting services that include working with online marketing companies to increase their value at sale, acquisition or IPO, and working with acquirers to help them grow through strategic acquisitions. ADASTRO help organizations that want to transcend the ordinary and become something truly extraordinary. Cliff also serves as moderator of the Online Advertising Discussion List, the leading industry forum for the community discussion of online advertising strategies. Cliff frequently consults to organizations in the online advertising industry, and this AD:TECH presentation is a portion of the in-house seminar that Cliff provides to online advertising industry companies that want to familiarize their employees with industry orientation and background. For additional details on Cliff's full in-house seminar, please use this link.

Jay Weintraub is Director of Market Strategy for Oversee.net, the parent company of Revenue.net. Jay is considered an expert in online advertising and uses this knowledge to write articles for DM Confidential, a newsletter focused on the latest trends and issues impacting the online direct response market. He held a number of positions at market leader Advertising.com. Jay's responsibilities have ranged from new product development and client services to product management and lead generation. He is a graduate of the University of Pennsylvania.

The presentation and supplementary materials are contained in three files which can be downloaded using the following links:

nyc2005a.zip is a 2.6M zip file that contains the first half of the Powerpoint presentation (nyc2005a.ppt), discussing business models that include display ad networks, search networks, search engine marketing companies, contextual advertising solutions, affiliate networks, lead generation, incentive promotion, co-registration, email marketing solutions, content networks, local advertising solutions, adware, adserving, comparison shopping, online auction/brokerage/megastores, web site analytics, and diversified business models.

nyc2005b.zip is a 4.5M zip file that contains the second half of the Powerpoint presentation (nyc2005b.ppt), discussing recent industry mergers and acquisitions, comparative data on 25 publicly traded companies in the industry, our perspective on what is hot and where the opportunities for growth lie in the industry, strategies for moving forward, and a list of industry references and resources.

nyc2005sup.zip is a 110K zip file containing a Word document (nyc2000sub.doc) with an index to 75+ M&A deals during 2005, along with the results of 26 surveys submitted by industry companies describing their organization including information such as: Contact Info / Office Locations / Products & Services / Staff Size / Revenues / Web Sites / Year Founded / Key Network Metrics / Minimum Buy Size / Average Monthly Spend / Typical Clients / Differences from Competitors. This zip file also contains an Excel document (nyc2000sub.xls) that includes a comparison spreadsheet between 25 public companies in the industry, along with four spreadsheets allowing comparison between the 26 companies that submitted surveys.

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You also might find the following related articles from Cliff and Jay to be of interest:

• AD:TECH San Francisco 2006: The Economics of Interactive: Industry M&A for Fun and Profit by Cliff Kurtzman and William Morrison.

• The Apogee from ADASTRO, November 17, 2005: The Desire To Acquire & The Urge To Merge.

• Industry M&A deal flow activity from January 2005 to present.

• DM Confidential, November 10, 2005: Digital Thoughts - Digital Marketing 101.

• The Apogee from ADASTRO, July 25, 2005: The Acquisition of MySpace.

• Jay Weintraub's Internet Advertising Blog at JayWeintraub.com.

• DM Confidential, July 14, 2005: Digital Thoughts - A Crash Course in the Vendor Landscape - Part 1.

• DM Confidential, July 14, 2005: Digital Thoughts - A Crash Course in the Vendor Landscape - Part 2.